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M.O.R Swimwear

Type of project

Naming | Branding | Packaging

Project Date

January 2023

Location

CDMX

MO.R is a Mexican company focused on designing and producing swimwear. The brand concept, name, and visual identity are based on one of its core values: empowering real women.

MO.R offers a simple selection of minimalist, timeless swimwear, designed to provide comfort, sensuality, and freedom to its wearers.

The brand celebrates femininity, body diversity, freedom, and personal empowerment, with the goal of honoring women's individuality and celebrating their skin. Its personality is characterized by a sense of freedom, elegance, sobriety, and delicacy.

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