I Prop

IProp is an automated SuperAPP designed to optimize the pre-sale processes in real estate. It assists developers in acquiring a higher number of well-targeted clients through improved geolocation.

The branding we created for IProp embodies clarity, trust, technology, and innovation. The color palette is designed to highlight these values, with tones that make the logo stand out. The logo itself is a thoughtful representation of perspective, symbolizing both the architectural growth of buildings and the concept of a key, which ties into the idea of unlocking new investment opportunities. This visual identity effectively communicates IProp's role as a leader in the real estate pre-sale market, combining advanced technology with reliability and forward-thinking design.